AI Creative Strategy • Web3 Marketing • Growth Systems

Campaign stories for emerging-tech teams that need attention, clarity, and momentum.

Currently an Account Executive at Lunar Digital Assets, with director-level digital marketing experience from Propaganda Creative. I blend creative direction, AI media production, campaign strategy, and business-development instincts to turn complex technology into content systems people can understand, share, and act on.

57M
GIPHY impressions reported across LDA/LitVM creative activity
20K–240K
view range on standout AI video posts on X
LDA
Account Executive at Lunar Digital Assets; former Director of Digital Marketing at Propaganda Creative
LitVM Lunar Digital Assets Account Executive Director-level marketing QuickSwap Dogechain AI video GIPHY SEO + paid media Business development

Featured Case Studies

Turn the strongest work into proof-driven stories, not just thumbnails.

The redesign foregrounds the work most likely to matter to clients and employers: context, role, execution, results, and a clean next step for each story.

Builder GIF loopForging the Chain — social-ready motion
LDA / LitVM

A repeatable creative engine for Web3 awareness and community momentum.

Built campaign concepts, cinematic AI media, and social-first creative packaging that made technical Web3 stories easier to understand, easier to share, and easier to reuse across channels.

57M GIPHY impressions 20K–240K standout X video views Multi-format GIF, video, image, meme, music
Read the case-study structure
Challenge

Translate protocol updates, testnet energy, and community narratives into assets people can process quickly.

Role

Creative strategy, AI image/video direction, content angles, short-form concepts, campaign packaging.

Approach

Convert technical hooks into recurring formats: explainers, reaction GIFs, cinematic scenes, memes, and social-ready motion.

Outcome

A stronger evidence story for AI-native Web3 creative, with performance proof that can anchor deeper public case studies once links are approved.

KalqiX client visualCinematic product-world motion for a Web3 trading client.
KalqiX / Client Campaign

A cinematic client story for KalqiX that feels bigger than a product screenshot.

Selected client-safe motion and hero imagery from the KalqiX folder to show art direction, tone, and Web3 brand energy without exposing internal production artifacts.

Client work from KalqiX folder 16:9 responsive motion module Public-safe cinematic asset selection
Read the case-study structure
Challenge

Make a trading-product story feel premium, fast, and memorable while avoiding behind-the-scenes production artifacts.

Role

Creative direction, client campaign support, visual selection, social-first motion packaging, and public portfolio curation.

Approach

Lead with cinematic finished-media moments: rider motion, brand-icon animation, and polished launch-style visuals.

Outcome

A client-safe case-study lane that shows taste, execution, and Web3 storytelling range without exposing internal methods.

Selected Work

Range without clutter: every card now has a role, outcome, and crafted visual treatment.

Filter by work type, or scan everything as a compact proof wall. All copy is crawlable HTML for SEO instead of being injected only by JavaScript.

Showing all work

May music videoLester & Lilly rap preview with audio controls.
AI VideoMusicWorld-buildingMay

Lester & Lilly / Litecoin City rap video

A multimodal campaign lane for finished hero art, audio direction, video renders, and a playable public-facing music-video preview.

  • Embedded MP4 preview with poster frame
  • Image, music, and motion packaging
  • Flagship AI creative direction sample
KalqiX motionBrand-icon loop resized to stay fully contained.
Client MotionBrand Moment

KalqiX brand-icon motion loop

A compact, social-ready motion module selected from the KalqiX folder to show client campaign polish without cropping the brand moment.

RWA Garden cinematic header graphic for Web3 campaign storytelling
Web3Client StrategyRWAMay

RWA Garden / Web3 client campaign storytelling

Used polished Web3 hero imagery and campaign framing to make protocol and product narratives feel concrete, premium, and easier for clients or communities to share.

  • Technical narrative translation
  • Campaign-ready hero imagery
  • Client-facing creative strategy
View KingDankKush articles
MadChad AI Agents article banner for Litecoin and LitVM
Article BannerMadChadMarch

AI Agents Are Coming to Litecoin

Article-banner design and long-form Web3 copywriting that introduces a technical LitVM/Litecoin theme as a clear, hype-ready community story.

View MadChad articles
March GIF loopBuilders do not wait; they summon.
LitVMGIF LoopMarch

LitVM builder-community motion

Short community-loop variation from the March creative lane, built to make developer/testnet energy feel cinematic and shareable.

MadChad field guide article banner for Litecoin and LitVM onboarding
Article SystemMadChadApril

MadChad field-guide article system

Long-form onboarding copy and banner design that packages Litecoin/LitVM wallets, tools, and community resources into a more approachable guide.

View MadChad articles
3D panda NFT-style character image associated with Propaganda Creative visual work
AgencySEOPaid Media

Propaganda Creative — digital marketing leadership

Director-level campaign strategy across paid media, SEO, reporting, creative briefs, client communication, and cross-functional execution.

  • Knife River and public-health work
  • Paid, SEO, reporting, and creative briefs
  • Client communication and team coordination
Visit Propaganda Creative
April GIF loopLiteForge momentum cut for social variation.
LiteForgeGIF LoopApril

LiteForge “to the moon” loop

A punchy April loop that adds visual range beyond the existing KalqiX and RWA examples.

Premium AI and Web3 campaign system interface visual representing campaign audit, content angles, scripts, assets, and distribution planning
Productized offerAudit → angles → concepts → scripts → plan
Offer DesignAI StrategyProductized Service

AI Creative Growth Sprint

A productized sprint concept for turning a business, offer, or protocol into campaign angles, AI-assisted visuals, video scripts, and a 30-day direction plan.

  • Audit and positioning snapshot
  • Campaign-ready creative concepts
  • Clear deliverables in a fixed timeframe
Business DevelopmentLocal MarketingSales Support

R&R Heating — local growth and sales support

Marketing and business-development support focused on regional visibility, customer education, lead quality, vendor relationships, and sales enablement.

  • Regional brand visibility
  • Customer education and lead-gen support
  • Operations and sales collaboration

Media Lab

A curated proof wall for AI art direction, short-form motion, and campaign systems.

Selected and optimized from the LDA folder plus one new generated system visual. The goal is to show craft, taste, and production range without turning the homepage into a heavy video reel.

April LitVM Hype Train cut
March Lester & Lilly Join Us loop
May Litecoin City rap preview loop
Motion system

March, April, and May clips add more range to the LitVM proof wall.

Compressed loops keep the page fast while still demonstrating AI video direction, cinematic pacing, and usable social motion across several campaign months.

RWA Garden cinematic campaign header graphic
May article banner

RWA Garden hero imagery

Client-safe campaign art linked to the KingDankKush article lane, making a Web3 product story feel premium and ownable.

View KingDankKush articles
AI Agents Are Coming to Litecoin MadChad article banner
March article banner

AI Agents Are Coming to Litecoin

MadChad article art and copy direction for translating LitVM agent-economy ideas into community-friendly storytelling.

View MadChad articles
MadChad field guide article banner for Litecoin and LitVM
April article banner

MadChad field-guide banner

Article design and long-form positioning for helping newcomers navigate Litecoin, LitVM, wallets, and tools.

View MadChad articles
RWA Garden competition banner artwork for a May article
May campaign image

RWA Garden competition visual

A second May RWA Garden banner adds variation beyond the hero image while staying tied to the same article lane.

3D panda NFT-style artwork used as a Propaganda Creative visual proof point
Agency visual

Propaganda 3D panda visual

A clean agency-adjacent visual proof point connected to the Propaganda Creative lane and your director-level marketing background.

Visit Propaganda Creative

How I Work

A practical loop for turning noisy ideas into useful creative systems.

  1. 01

    Find the signal

    Clarify the audience, offer, protocol, market moment, and proof points that should drive the campaign.

  2. 02

    Shape the story

    Translate technical or abstract ideas into clear angles, hooks, formats, and reasons to care.

  3. 03

    Build the assets

    Use AI media, design taste, copy, and channel knowledge to create assets that fit the objective.

  4. 04

    Package the next move

    Connect creative output to distribution, sales conversations, reporting, and follow-up actions.

Capabilities

Hybrid enough to connect creative, marketing, and revenue conversations.

Designed as clear service lanes so the portfolio reads like a partner profile, not a disconnected resume.

01AI creative direction

Media systems, image/video concepts, audio and music experiments, meme formats, campaign visuals, asset selection, and creative QA.

02Web3 campaign storytelling

DeFi, L2, RWA, testnet, and community narratives translated into content people can understand without losing the technical edge.

03Digital marketing leadership

SEO, paid media, campaign roadmaps, reporting, creative briefs, content planning, agency collaboration, and client communication.

04Business development

Offer framing, relationship building, pitch support, account strategy, and connecting creative work to commercial next steps.

Best Fit

Built for teams that need creative work to move a real business conversation.

Use the portfolio as a proof packet for roles, clients, agencies, and Web3 teams that need someone who can connect strategy, production, and follow-through.

01

Web3 teams with complex stories

Translate protocols, apps, testnets, RWA products, and community updates into content people can understand and share.

02

Agencies adding AI media capability

Bring taste, prompts, editing judgment, and campaign framing to visual systems without turning the work into novelty slop.

03

Founders who need a campaign sprint

Package an offer, product, or market moment into angles, creative directions, scripts, and a practical 30-day plan.

Productized Engagement Candidate

AI Creative Growth Sprint

A focused engagement for founders, agencies, Web3 teams, or local businesses that need campaign direction fast: audit, angles, visual concepts, short video scripts, offer/landing-page recommendations, and a 30-day content direction plan.

  • Brand and content audit
  • 10 campaign angles
  • 5 AI-assisted visual concepts
  • 3 short video scripts
  • 30-day content direction plan

Contact

Headshot of Justin Pinter
Justin Pinter Account Executive at Lunar Digital Assets • AI creative strategy • Web3 marketing

Want AI creative strategy that can also support marketing and revenue conversations?

Reach out for AI media strategy, Web3 storytelling, campaign direction, marketing leadership, or business-development support. Public links, project URLs, and final client-approved media can be added as they are cleared.

Email Justin