Two decades. Six eras. One throughline: making complicated things impossible to ignore.

Midas: making prediction markets feel inevitable

Midas is a permissionless prediction-market project on LiteForge. I wrote the MadChad spotlight and created the companion video so the idea of "being right" as a payable skill was easy to understand fast.

Client

Midas on LiteForge

Problem

Prediction markets can feel abstract until the user payoff is obvious.

Output

Builder spotlight article plus companion video for MadChad.

Result

Turned "being right" into a simple, payable skill story.

DappIt: turning Litecoin ideas into shippable dApps

DappIt is an AI-assisted dApp deployment suite for LiteForge builders. I wrote the deep dive and produced the spotlight video to show how users can move from idea to on-chain product.

Client

DappIt on LiteForge

Problem

AI-assisted dApp deployment needed a plain-English product story.

Output

Deep-dive article and spotlight video for builder discovery.

Result

Made the path from idea to on-chain product easier to scan.

LitVM GIPHY channel: 65.4M+ views

Created and managed the channel so protocol memes, stickers, and loops compound into shareable awareness, including 8M views in a single 30-day stretch.

Client

LitVM

Problem

Protocol memes needed a distribution system, not one-off posts.

Output

Managed GIPHY channel, stickers, GIF loops, tags, and publishing rhythm.

Result

65.4M+ channel views, including an 8M-view 30-day stretch.

KalqiX: social, ads & the MEV shark

Social media and ad account management for a next-gen exchange, paired with campaign concepts like the Jaws-parody MEV shark.

Client

KalqiX

Problem

A pro trading product needed social hooks outside dense DeFi language.

Output

Social management, ad support, and MEV shark campaign concepts.

Result

Made the exchange feel sharper, faster, and easier to remember.

AmericanFortress: Sarge & Pudgy Penguins

Account executive and social support for a self-custody wallet, including the Sarge mascot and AI video content for a Pudgy Penguins collaboration.

Client

AmericanFortress

Problem

A self-custody wallet needed trust and personality at the same time.

Output

Sarge mascot content and Pudgy Penguins collaboration support.

Result

Gave security education a warmer character-led entry point.

Making Web3 make sense

In-depth educational articles and visual systems (RWA Garden, AI-agents explainers, banner systems) that translate complex protocol concepts for wider audiences.

Client

LitVM ecosystem

Problem

Protocol ideas like RWAs and agents can lose people fast.

Output

Educational articles, banner systems, and visual explainers.

Result

Turned complex concepts into campaign-ready learning assets.

AI celebrity parodies & scene reimaginations

Used AI video tools to parody popular celebrities, movie scenes, and music artists, creating shareable character work that puts crypto projects right into the cultural conversation.

Client

LitVM creative lab

Problem

Crypto content needed cultural references people already understood.

Output

AI celebrity parodies, scene reimaginings, and quick social loops.

Result

Put protocol characters inside shareable pop-culture moments.

Knife River

Recruiting pushes, brand awareness, and regional campaign support for one of the nation's largest construction-materials companies.

Client

Knife River

Problem

A regional construction-materials brand needed visibility and recruiting support.

Output

Paid social, awareness campaigns, and B2B creative support.

Result

Helped a national industrial brand show up locally with clarity.

Whitman County Public Health

County-wide public health campaigns with messaging that had to be clear, trustworthy, and useful across every demographic in the county.

Client

Whitman County Public Health

Problem

Public health messaging had to be trusted across many audiences.

Output

Digital ads, social messaging, and campaign coordination.

Result

Kept essential county communication clear, useful, and accessible.

The Light Factory

Paid and organic creative for a designer lighting brand, built around statement pieces like their bubble chandeliers.

Client

The Light Factory

Problem

Designer lighting needed product desire, not commodity retail copy.

Output

Paid and organic creative around visual statement pieces.

Result

Helped premium fixtures feel like the hero of the room.

Tangen Hospitality: Spokane's bars & restaurants

Paid social, content calendars, and local campaign support across Tangen Hospitality venues including Borracho Tequileria, Red Wheel, Big Foot, and South Perry Lantern.

Client

Tangen Hospitality

Problem

Multiple Spokane venues needed calendars and campaigns without losing local flavor.

Output

Paid social, content calendars, events, and geo-targeted promotions.

Result

Supported foot traffic, event awareness, and multi-venue consistency.

• Multi-venue paid social and geo-targeted campaigns
• Content calendars and creative across every property
• Event promotion that filled rooms, not just feeds

Phat Panda: Embr & Fyre Ants

Email campaign marketing synced to their loyalty program across the Phat Panda dispensary group, covering retail brands Embr and Fyre Ants. Layered in digital advertising with native ads, geofencing, and OTT to drive foot traffic to retail locations.

Client

Phat Panda retail group

Problem

Cannabis retail needed compliant, repeatable traffic drivers.

Output

Email, loyalty sync, native ads, geofencing, and OTT support.

Result

Connected offers, audiences, and channels around retail demand.

Vitality Centers Northwest

Social media management and paid campaigns for a men's hormone therapy and testosterone replacement clinic. Google PPC and YouTube advertising focused on patient acquisition in a healthcare vertical with strict compliance requirements.

Client

Vitality Centers Northwest

Problem

Healthcare acquisition needed trust, compliance, and clear next steps.

Output

Social management, Google PPC, and YouTube advertising.

Result

Built patient-facing campaigns in a sensitive vertical.

Whole-company marketing

Directed business development and marketing for R&R Heating & Air Conditioning, a local HVAC company serving Spokane and Coeur d'Alene. The job covered everything from lead generation and brand visibility to sales support for the teams doing the work.

Client

R&R Heating

Problem

A local HVAC contractor needed marketing that served sales and service.

Output

Business development support, lead generation, and brand visibility.

Result

Kept the brand visible across residential and commercial needs.

• Business development support for a relationship-driven trade
• Marketing that served both residential and commercial audiences
• Clear messaging for services customers often only notice when they fail

One brand voice

Managed marketing needs across Commercial, Residential New Construction, and Service, each with a different customer journey. Commercial needed credibility, builders needed dependability, and service customers needed fast, clear answers.

Client

R&R departments

Problem

Commercial, new construction, and service each needed a different message.

Output

One brand voice across three different customer journeys.

Result

Made the company easier to understand no matter the buyer.

• Commercial HVAC sales and relationship support
• Builder-focused messaging for new construction work
• Service marketing for repair, maintenance, heating, cooling, and IAQ

Pipeline support

Supported marketing for heating, cooling, indoor air quality, maintenance, and installation services while keeping the company's name in front of homeowners, builders, and commercial decision-makers.

Client

R&R homeowners and builders

Problem

Seasonal demand and urgent service needs required clear timing.

Output

Service, maintenance, IAQ, heating, and cooling campaign support.

Result

Kept recurring demand and sales conversations moving.

• Campaigns and messaging for recurring service demand
• Marketing support for sales conversations and seasonal needs
• Consumer and B2B audiences handled in parallel

Gaming events & press access

Covered industry events, red carpets, and behind-closed-door previews, managed media relationships and turned embargoed access into coverage for the PlayStation community. Equal parts journalist, PR operator, and fan with a deadline.

Client

PSU.com

Problem

Gaming readers wanted insider access, not recycled press releases.

Output

Event coverage, previews, red carpets, and media relationship work.

Result

Turned access into timely coverage for the PlayStation community.

• Red carpet film premieres
• EA Sports campus events & reveals
• Activision launch parties
• Embargoed hands-on previews

Quantum of Solace: Bond premiere

Red carpet coverage and media access at the James Bond premiere: the kind of pop-culture reach that came with being press at a major gaming publication.

Client

PSU.com

Problem

A film premiere had to connect back to pop-culture gaming coverage.

Output

Red carpet access and event coverage at a James Bond premiere.

Result

Expanded the publication beyond standard review content.

Fight Night Round 4: Sugar Ray Leonard

Behind-closed-doors at the EA Sports reveal event for Fight Night Round 4, face to face with boxing legend Sugar Ray Leonard for the hands-on preview that became PSU's coverage.

Client

PSU.com

Problem

Sports-game coverage needed hands-on authority before launch.

Output

Behind-closed-doors access and preview coverage at EA Sports.

Result

Gave readers a credible first look with real event context.

Prototype launch: Las Vegas

Activision's Prototype launch party in Vegas: branded venue, exclusive access, and same-day coverage for the PSU audience.

Client

PSU.com

Problem

A game launch needed fast coverage from inside the event.

Output

Activision launch party access, notes, and same-day story framing.

Result

Converted a Las Vegas event into audience-ready coverage.

EA Vancouver: campus access

Traveled to EA's Vancouver campus for behind-closed-doors access to Fight Night Round 4 and Skate, exclusive previews that became flagship PSU articles.

Client

PSU.com

Problem

Flagship previews needed more than remote screenshots.

Output

EA Vancouver campus access for Fight Night and Skate coverage.

Result

Created exclusive preview material backed by direct hands-on time.

FF7 Rebirth: collector's edition unboxing

Hands-on video content like this Final Fantasy VII Rebirth collector's edition unboxing, the kind of access-driven coverage PSU was known for.

Client

PSU.com

Problem

Collector content needed tactile detail for passionate fans.

Output

Hands-on unboxing video and PlayStation-focused presentation.

Result

Turned access and fandom into useful video content.

Paradiso Festival 2013

Event coordination for a sold-out festival at the Gorge Amphitheatre, one of the most iconic venues in the country. The aftermovie shows the scale.

Client

USC Events

Problem

A festival at the Gorge leaves no room for vague logistics.

Output

Production coordination support for a large-scale event.

Result

Helped create the kind of experience people remember years later.

FreakNight Festival 2014

Production support for Seattle's massive Halloween festival: multiple stages, carnival rides, and a full arena transformation in a matter of days.

Client

USC Events

Problem

Arena-scale events need timing, setup, and stakeholder control.

Output

Production support for a multi-stage Halloween festival.

Result

Helped transform a venue into a full event world.