Justin Pinter
AI creative · marketing leadership
Career portfolio: every era
The homepage shows the highlights. This page tells the whole story, from festival grounds and gaming events to agency leadership, commercial HVAC, and the AI-native Web3 work I do today. Newest first.
Era 01: Now
Account executive and AI creative lead for Web3 clients: KalqiX, Luxxfolio, AmericanFortress, QuickSwap, Polygon, SquidGrow, and the LitVM ecosystem. Strategy, campaign operations, and every frame of the creative, produced with an AI-native pipeline.
Campaign films
Three broadcast-quality promos for the LiteForge testnet launch, produced end to end with an AI-native pipeline: image generation and photo editing for source frames, upscaling, AI video rendering, voice and music via ElevenLabs, Speechify, and Suno, and final conform and grade in Adobe Premiere Pro. Client: Lunar Digital Assets for LitVM.
![Hard Money Livin' - w/Lester & Lilly [Rap Music Video] video thumbnail](assets/img/video-posters/hard-money-livin.webp)
Character world-building, music direction, video sequencing, and campaign packaging for the LitVM universe, produced end to end under one accountable owner with AI video, image, and audio tools. A long-form brand anchor for the Lester and Lilly content.
Midas is a permissionless prediction-market project on LiteForge. I wrote the builder spotlight and created the companion video so the idea of "being right" as a payable skill was easy to understand fast.
Request the Midas article sampleDappIt is an AI-assisted dApp deployment suite for LiteForge builders. I wrote the deep dive and produced the spotlight video to show how users can move from idea to on-chain product.
Request the DappIt article sampleCreated and managed the channel so protocol memes, stickers, and loops compound into shareable awareness.
Social media and ad account management for a next-gen exchange, paired with campaign concepts like the Jaws-parody MEV shark.
Account executive and social support for a self-custody wallet, including the Sarge mascot and AI video content for a Pudgy Penguins collaboration.
In-depth educational articles and visual systems (RWA Garden, AI-agents explainers, banner systems) that translate complex protocol concepts for wider audiences.
Used AI video tools to parody popular celebrities, movie scenes, and music artists, creating shareable character work that puts crypto projects right into the cultural conversation.
Era 02
Agency years: digital advertising and social media management for regional brands, public agencies, and Spokane's hospitality scene: strategy, paid media, content calendars, and reporting under one roof. 26+ client accounts.
Recruiting pushes, brand awareness, and regional campaign support for one of the nation's largest construction-materials companies.
County-wide public health campaigns with messaging that had to be clear, trustworthy, and useful across every demographic in the county.
Paid and organic creative for a designer lighting brand, built around statement pieces like their bubble chandeliers.
Paid social, content calendars, and local campaign support across Tangen Hospitality venues including Borracho Tequileria, Red Wheel, Big Foot, and South Perry Lantern.
Email campaign marketing synced to their loyalty program across the Phat Panda dispensary group, covering retail brands Embr and Fyre Ants. Layered in digital advertising with native ads, geofencing, and OTT to drive foot traffic to retail locations.
Social media management and paid campaigns for a men's hormone therapy and testosterone replacement clinic. Google PPC and YouTube advertising focused on patient acquisition in a healthcare vertical with strict compliance requirements.
Era 03
Business development and the full marketing operation for a 35+ year Spokane and Coeur d'Alene HVAC contractor across Commercial, Residential New Construction, and Service.
Directed business development and marketing for a local HVAC company: lead generation, brand visibility, and sales support for the teams doing the work. Commercial needed credibility, builders needed dependability, and service customers needed fast, clear answers, so the job was one voice across three customer journeys.
Scope: Commercial, Residential New Construction, and Service marketing for a 35+ year contractor, with consumer and B2B audiences handled in parallel.Era 04
Gaming events, behind-closed-doors previews, and PR and media management for one of the original PlayStation community sites: James Bond premieres, EA Sports reveals, Activision launch parties, and everything in between.
Covered industry events, red carpets, and behind-closed-door previews, managed media relationships, and turned embargoed access into coverage for the PlayStation community. Equal parts journalist, PR operator, and fan with a deadline. The Quantum of Solace premiere, the Fight Night Round 4 reveal with Sugar Ray Leonard, Activision's Prototype launch party in Las Vegas, EA's Vancouver campus for Fight Night and Skate, and collector's-edition unboxings like Final Fantasy VII Rebirth.
Access: Red carpet film premieres, EA Sports campus events and reveals, Activision launch parties, embargoed hands-on previews.Era 05
The startup chapter: building a student-focused platform from zero, with product, pitch, brand, and the lessons that only come from founding something yourself.
Founded and built a student platform from concept to branding, product direction, and promo video. It taught me user acquisition, scrappy marketing, and what it takes to ship something from nothing.
Built: Product concept, brand identity, pitch, and promo video direction for a notes, books, and events hub.Era 06: Where it started
Helped coordinate some of the Pacific Northwest's biggest electronic music festivals: tens of thousands of attendees, massive production, zero room for error.
Event coordination for a sold-out festival at the Gorge Amphitheatre and production support for Seattle's massive Halloween festival: multiple stages, carnival rides, and a full arena transformation in a matter of days. Festival production is logistics, stakeholder management, and creative ambition colliding in real time, in front of 25,000 people. It's where I learned that great marketing isn't a deliverable. It's an experience people remember.
Scale: Paradiso at the Gorge Amphitheatre (2013) and FreakNight in Seattle (2014), tens of thousands of attendees each.