Case Study · AI Character Content · Web3

65.4M+ views from one GIPHY channel.

Client
LitVM (Litecoin ecosystem)
Services
AI video, character design, channel strategy, GIPHY optimization

The challenge

LitVM is a Litecoin-ecosystem protocol: technically interesting, hard to explain, and competing for attention against every meme coin on the internet. Traditional protocol marketing (threads, infographics, AMAs) reaches people already in the bubble. The brand needed a way into everyday conversations.

The approach

GIFs are the one format that travels beyond your own audience: people search GIPHY inside iMessage, Slack, Discord, and X and share what they find. I built Lester, a character with a personality worth quoting, then produced a steady pipeline of reaction GIFs, parodies, and loops tuned to what people actually search: gm, bullish, lets go, laser eyes. Every loop is AI-produced end to end (video models, image models, sound) by one operator, so the channel ships new content at a pace a traditional team could not match profitably.

65.4M+total views on the LitVM GIPHY brand channel
8Mviews in a single 30-day stretch
1 operatorevery frame produced solo with an AI-native pipeline
Justin Pinter is a self starter and creative mind. He's one of the best marketers, growth, strategy, and AI guys I've ever met.
Ronald Amaya CSO, Lunar Digital Assets
Headshot of Justin Pinter

Want shareable brand content that compounds while you sleep? I scope projects like this as fixed-price sprints or monthly support. Send the goal and timeline, and I will suggest the cleanest starting point.

Justin Pinter · Founder, Pinter Creative · Spokane, WA